The banner that makes you like banners
“Post-It” notes we facing stiff competition from “white labels”. Sales were decreasing, because of the higher price and low distribution in retail.
We decided to prove that “Post-It” notes remain relevant even in the digital era by creating a banner that would make you love banners again.
Earned PR value has significantly exceeded our media investments. The campaign was awarded with three Cannes Lions. “Post-It” notes became a “love-brand” again and came back to the “golden shelves” of leading Russian retailers.