Post-it

• Challenge

  “Post-It” notes we facing stiff competition from “white labels”. Sales were decreasing, because of the higher price and low distribution in retail.

• Solution

  We decided to prove that “Post-It” notes remain relevant even in the digital era by creating a banner that would make you love banners again.

• Results

  Earned PR value has significantly exceeded our media investments. The campaign was awarded with three Cannes Lions. “Post-It” notes became a “love-brand” again and came back to the “golden shelves” of leading Russian retailers.