Post-it
The banner that makes you like banners
Proximity Russia
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Challenge
“Post-It” notes we facing stiff competition from “white labels”. Sales were decreasing, because of the higher price and low distribution in retail.
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Solution
We decided to prove that “Post-It” notes remain relevant even in the digital era by creating a banner that would make you love banners again.
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Results
Earned PR value has significantly exceeded our media investments. The campaign was awarded with three Cannes Lions. “Post-It” notes became a “love-brand” again and came back to the “golden shelves” of leading Russian retailers.