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The banner that makes you like banners

Proximity Russia

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  • Challenge

    “Post-It” notes we facing stiff competition from “white labels”. Sales were decreasing, because of the higher price and low distribution in retail.

  • Solution

    We decided to prove that “Post-It” notes remain relevant even in the digital era by creating a banner that would make you love banners again.

  • Results

    Earned PR value has significantly exceeded our media investments. The campaign was awarded with three Cannes Lions. “Post-It” notes became a “love-brand” again and came back to the “golden shelves” of leading Russian retailers.