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S7 Airlines

Social Media Support

Proximity Russia

  • Challenge

    To increase online sales through social media channel and become a SMM trendsetter among Russian airlines.

  • Solution

    Introduction of data-driven approach to social media content development (image content and selling content). Development of content scoring system to evaluate content efficiency vs business goals.

  • Results

    Average monthly sales increased by 43%. Social media content CTR increased by 12X.