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Visa

Scroll to Sochi

Proximity Russia

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  • Challenge

    In 2014 Russia held Winter Olympics for the first time, but a lot of Russians didn’t manage to buy the tickets

  • Solution

    Visa created an application that gave users an opportunity to make it to the Winter Olympics in Sochi.

  • Results

    More than 600 000 people downloaded the application and participated in the campaign. It was actively supported in all formats, covering more than 6 million people.