Arrow up SEE MORE Work

Visa и ВТБ

Saint Moscowburg

Proximity Russia

  • Challenge

    Paying with your phone is a contactless revolution. Convenient, trendy and safe. However, many people are afraid of trying the new way of payment.

  • Solution

    Moscow and Saint Petersburg are the two most active and closely connected capitals. We decided to unite them and made up a new city – Saint Moscowburg. It contains the best from both capitals, as well as gifts and offers for those who make payments with their cell phones and Visa VTB.

  • Results

    During this campaign, more than 38 000 users activated the service of mobile payment.