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Google Search

Proximity Russia

  • Challenge

    Raise awareness about Google Search during winter holiday season and switch users of competitive services.

  • Solution

    We had launched Social communication with 14 recipes which are the most popular in winter season: “winter salad”, Cacao, Orange jam, Gingerbread, Chocolate cake and other seasonal dishes. In addition we developed web-banners with popular winter queries, relevant for Russia.

  • Results

    CTR and ER has increased comparing with previous Brand campaigns.