Domik v derevne “Maslenitsa” campaign
Maslenitsa is a Russian national holiday, mostly famous for pancakes. Because of pancakes, Maslenitsa is the biggest occasion for diary products throughout the year. To support Russian biggest diary brand – DvD – we had to develop the campaign website which would both run the national check promo and drive “Brand I Love attribute” through engagement mechanics.
Website with clear UX, explaining consumers how to participate in national promo and also offering multiple games and surveys that increase chances of winning prizes.
60% higher than planned participation conversion rate and significant increase in checks submission among participants of digital activations. More than 2 times higher KPIs for non-paid traffic.