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Car vs Piano

Proximity Russia

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  • Challenge

    Russians are optimistic people. They believe that nothing is going to happen with their cars. That’s why they don’t consider purchasing a car insurance.

  • Solution

    We conducted an experiment that showed that any car can be damaged during events that are beyond our control.

  • Results

    Company’s hashtag became more popular than the hashtag of the KHL final. The campaign won the first Cannes Lion in Cyber for Russia.